gimmick
1. noun
1
a gadget, an ingenious device or contrivance such as may be used in crime and magic to deceive or distract, or commercially, especially in the entertainment industry, to attract publicity and attention. 'You Gotta Get a Gimmick', Stephen Sondheim, 1959, is a song performed by striptease artistes demonstrating their ingenious methods of standing out from the crowd US, 1926.
2
characteristics such as costume, haircut or entrance music that collectively make a professional wrestler stand out as a unique marketable commodity US, 1993.
3
the actual device used to rig a carnival game US, 1968.
4
in poker, a special set of rules for a game US, 1988
2. verb
to rig for a result US, 1922