noun dense and verbose language. When Governor Nelson Rockefeller campaigned for the Republican nomination for president in 1964, he tended to end speeches with a reference to the 'brotherhood of man under the fatherhood of God', a phrase which compacts into the acronym BOMFOG. Reporters covering the campaign began to refer to the end of his speeches as BOMFOG. The term survived and eventually took on a more general, less flattering meaning US, 1965