An unsophisticated person, particularly from a rural place; a bumpkin. When I knew John, he was a total honyock, but I guess he's converted to city life now
honyock
(ˈhɑnjɑk)
n. someone, usually a male, who acts like a peasant; a crude or unsophisticated person; a rustic oaf. (Also a rude or playful term of address.) Steve seems like such a honyock until you get to know him.