How to win someone’s affection. This term, from the mid-nineteenth century, traditionally was completed “is through his stomach/belly,” meaning that a good meal would win his affection. Edward Albee gave it a cynical twist in his 1962 play Who’s Afraid of Virginia Woolf? (Act 2): “Until you start ploughing pertinent wives, you really aren’t working. The way to a man’s heart is through his wife’s belly, and don’t you forget it.”